From Pageviews to People: Don't Just Drive Traffic, Drive Customers
Everyone knows that "content is king" – and that it's the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying, or otherwise monetized, customers.
In this webinar, we'll map out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs. You'll walk away with a plan for how to:
Identify your target audience
Mine your first-party data and analytics to identify topic groups
Identify the ROI-positive tactics unique to your business
Define requirements for all content pieces created
We'll also share data and success stories of how implementing a long-term content strategy that focuses on audience, not algorithms, can improve customer acquisition even in the absence of increased search traffic.