Google Expands Call-Only Ads With More Text by @MattGSouthern

Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. “People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need… To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to […]

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