Marketing Scoop Episode 2.24 [Advertising]: Applying a customer-centric approach to paid advertising

Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought something from you. Not so! On this episode of the scoop we explore why customer centricity should be an important part of paid advertising and what this practically means to your role.

Joining us are 2 great guests…

· Amy Bishop from

· Navah Hopkins from

As ever, the Marketing Scoop discussion will be hosted by David Bain and Judith Lewis.

Join us live on Wednesday, the 27th March.